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Step into a world where reality transforms

At ADA Ex, we combine cutting-edge technology with immersive experiences to bring you something truly extraordinary. Why "Ex"? "Ex" stands for Experience, Extended Reality, and Excitement—three things we guarantee you'll find with us.

 

Experience the Spectrum of Emotions

 

Imagine stepping into a 45-minute adventure where you can feel and explore complex emotions through Virtual Reality (VR), Augmented Reality (AR), and interactive projections. Whether you're curious, stressed, or just looking for something new and exciting, ADA Ex offers an escape into a realm of feelings like never before.

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  • Ecstatic - Virtual Reality Zone: Put on the headset and dive into a vibrant virtual world where you can soar through the skies, smash giant cakes, and shop with a one-of-a-kind credit card.
     

  • Connected - Interactive Installation: Transform the colors of a lost soul and guide them to a state of peace and tranquility, fostering a sense of connection and calm.
     

  • Mopey - Retro Tech Zone: Travel back in time and indulge in nostalgia as you play your favorite tunes on an old CD player, reliving memories through a 90-degree room.
     

  • Awkwardness - Augmented Reality Zone: Use your phone to uncover and explore the hidden stories of others, embracing the discomfort of unfamiliar situations.
     

  • Resentful - Pixel Art Zone: Explore countless ways to release your anger through pixel art, but also take a moment to reflect on the root of your frustrations.

 

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ADA Ex: Step into a world where reality transforms.

 

Experience the Spectrum of Emotions

Imagine stepping into a 45-minute adventure where you can feel and explore complex emotions through Virtual Reality (VR), Augmented Reality (AR), and interactive projections.

​

Whether you're curious, stressed, or just looking for something new and exciting, ADA Ex offers an escape into a realm of feelings like never before.

Opening Hours

Monday to Friday
10:00- 17:00
Saturday

10:00- 14:00

Sunday Closed

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Booking Required – No Walk-ins.

We encourage you to book your experience or appointment online.

If you have any questions or need assistance, just drop us a line at hello@adalab.au.
* Please note: The space is designed for ages 16 and up.

 

We look forward to seeing you!

Get in touch

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ADA Lab, Level 3, Myer Centre, 14/38 Rundle Mall, Adelaide SA 5000.

Acknowledgement of country (Kaurna – Adelaide) We acknowledge this land that we meet on today is the traditional lands for the Kaurna people and that we respect their spiritual relationship with their country. We also acknowledge the Kaurna people as the custodians of the Adelaide region and that their cultural and heritage beliefs are still as important to the living Kaurna people today. We also pay respects to the cultural authority of Aboriginal people visiting/attending from other areas of South Australia/Australia.

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